Helping You Become More Assertive

…And Take Aligned Action.

You’ve Done Inner Work. Now, It’s Time to Take Action.

You’ve probably been to therapy, read the books, and gained self-awareness.

And yet, something still feels… stuck.

Change feels out of reach.

More insight is not the answer; you need integration.

Assertiveness is the missing piece—the ability to hold opposite emotions while still moving toward what matters to you.

I help you move past old patterns and create real transformation.

We prioritize:

✔ Psychological depth – Understanding your patterns at their root.

✔ Emotional awareness – Expanding your capacity to sit with discomfort.

✔ Assertive action – Moving forward in alignment with your values.

This goes beyond theory and conversations. I help you take action to define and create the life that you want.

What’s keeping you stuck?

Self-awareness is a powerful tool, but it can feel like a loop without action. You see the patterns, yet you struggle to act.

Assertiveness is about taking clear, confident steps grounded in self-trust, not fear. It’s the bridge between knowing yourself and actively shaping your life.

🔸Psychological flexibility involves accepting discomfort, staying true to your values, and taking steps forward. It means letting fear inform your choices, rather than letting it control you.🔸

“Stuckness” happens due to rigid beliefs, avoidance, or being overly attached to your thoughts and feelings. This stops you from taking steps to move forward.

You’ve been exploring yourself for a while now, yet you find yourself:

⛔ Knowing that your current actions do not serve you anymore, but struggling to take new ones.

⛔ Struggling to find the balance between letting life happen to you and controlling every single outcome.

⛔ Repeating the same emotional cycles, even when you “know better.”

⛔ Feeling overwhelmed by big changes, like a breakup, job shift, or losing your way.

⛔ Looking for a deep, lasting, observable change, not just more awareness.

⛔ Expecting that something "out there" will fulfill your longing and last forever…

🌟The good news?🌟

You already have what it takes—now, it’s about developing the skills to act on it

🟩 You don’t need another mindset shift or “positive thinking”.

🟩 You need a method to turn your self-awareness into action while feeling safe in your body.

🟩 You need to take meaningful steps forward without fear holding you back—being informed by fear, rather than controlled by it.

🟩 You need to expand your emotional capacity to take aligned action.

That’s where I come in.

What Is Assertiveness?

Assertiveness is about owning your space, speaking up for yourself, and taking action from a place of clarity and self-trust —it is not about being forceful or controlling.

It’s about moving past hesitation and making choices that align with your values, even when discomfort arises.

We can understand assertiveness as the personal power to:

✅ Be clear about your feelings, choices, and agenda.

✅ Ask for what you want.

✅ Take responsibility for your feelings and behavior.

💡 Assertiveness is about clarity, not certainty. You don’t have to be 100% sure of your decisions—you just need to be clear about where you stand in the moment. You can say, “I don’t know yet, but this is what feels right for me now.” 💡

It’s also the middle point between passivity and aggression:

❌ Passive people avoid expressing their needs and desires.

❌ Aggressive people demand, control, or manipulate to get what they want.

☑️ Assertive people simply ask, without inhibition of themselves or pressure on others.

Assertiveness is not about dominating others—it’s about owning your voice while respecting the space of others.

This Is For You If…

1️⃣ You’re self-aware but still feel stuck, unsure how to take action or assert yourself confidently.

2️⃣ You’re navigating a major life transition (breakup, career shift, relocation/uprooting, “mid-life crisis”/redefinition, etc.).

3️⃣ You may or may not have done therapy, but you want structured action to integrate your insights and move forward.

4️⃣ You’re ready for deep, practical transformation, not just more introspection.

5️⃣ You’re ready to take up more space and take action that aligns with who you want to be but don’t know how to move forward with confidence.

🌟If this resonates, let’s move forward together🌟

How I Help You Move Forward

My approach blends the best of therapy and coaching, helping you:

✅ Rewire Limiting Beliefs – Use psychological, emotional, and body-based tools to identify your beliefs. See how these beliefs influence your feelings and actions.

✅ Increase Emotional Capacity – Learn to hold opposite emotions and still move forward. Assertiveness is about being clear—even when you’re unsure.

✅ Build Emotional Resilience – Grow your ability to sit with hard emotions and work through them, instead of just tolerating them.

✅ Take Assertive Action & Integrate – Take steps that align with your values while expanding your ability to handle discomfort. Assertiveness is about honoring your truth, even when doubt arises.

I Can Help With:

1️⃣ Leaving Home Program – A structured 8-week coaching journey.

2️⃣ 1:1 Coaching – Personalized support for your specific journey.

3️⃣ Self-Paced Courses & Workbooks – Tools to help you break free at your own time and pace.

Some People I Have Helped 🙌

  • “Juan is a great guy, and is great at what he does. He knew the right questions to ask to get to the core of my problem and also the right questions to ask to help me find the solution to my problems. If I had to sum up his coaching into one word it would be this: EFFECTIVE”

    DAVONN | US

  • "You lead with heart. You are not just throwing information at me, you really helped me to soul search about who I am as a leader, what we want as an organization and the impact we strive to have so that it is in alignment with our values and purpose. You created a space of safety for exploring that"

    NICOLE - HOPE AND EQUITY WITHOUT BORDERS | US

  • "I was very impressed by Juan’s professionalism and enthusiasm when he lead us in drafting our first Innovation Strategy. I would especially praise him for his inclusivity and openness with key stakeholders. I would highly recommend Juan as your next business consultant"

    DERRICK - BROADMEAD CARE | CA

  • “I was impressed by his search for impact throughout all his consulting process with us. It clearly helped us to define what our impact was, create improvements for future programs, and make sure we were engaging with out people in the best ways”

    CAROLINA - PYXERA GLOBAL | US

  • “Thanks to the work we did with Juan, we were able to test our business idea, kickstart our business, and secure the funding we needed to move forward. I would totally recommend working with him”

    CESAR - XIN XIN LATAM | CHILE

  • “It was uncommon to find someone who had such a broad knowledge about people, systems, processes, and business. With his support we were able to create internal alignment around our vision and hone our processes”

    CRISTIAN - GOMAXXA | CHILE

👋 Hi, I’m Juan.

I understand the feeling of being stuck with no clear path forward.

As a father of two, I felt the weight of wanting to set an example for my kids while feeling insecure about my ability to shape my own life.

In 3 years, I:

  • Moved to Canada with my wife and kids, facing the challenge of starting anew without a support network or job prospects.

  • Secured a fulfilling job and navigated a challenging separation, discovering my own identity along the way.

  • Embarked on a journey of self-reinvention, committing to living life on my own terms and healing the relationship with my family.

  • Built a supportive community in Victoria and started co-leading a men’s group.

  • I started my own business to help people and companies reach their full potential.

Driven by my values, I continue to pursue personal growth and empower others to do the same.

I am here to help you become who you deeply know you want to be, to create and experience the life you want.

I have much respect for everyone out there doing the work of creating their own reality from a place of consciousness and love, as well as for those who are in this constant dance of understanding what is theirs and what it is from others.

In this subtle dance between being and becoming.

My background:

♦️ Bachelor in Sociology – Chile

♦️ Master’s in Business Administration (MBA) – UK

♦️ Professional Coach (IAPC&M) – UK

♦️ Scrum Master (PSM-I)

♦️ Agile Coach (PMI-ACP)

 

Some of my approaches are:

🔹 Acceptance and Commitment Therapy (ACT)

🔹 Mindfulness

🔹 Cognitive Behavioural Therapy (CBT)

🔹 Internal Family Systems (IFS)

🔹 Solution Focused Therapy (SFT)

🔹 Trauma-Informed Coaching

 

Currently Training:

🔸 Somatic Therapy

🔸 Certificate In Traumatic Stress Studies (Trauma Research Foundation)

🔸 Psychedelic Assisted Therapy (PAT)

Feeling stuck in an emotional hamster wheel?

Download my Journaling Guide to uncover your patterns. You will feel unstuck in a week.

Want to experience a better life?

Schedule a call without commitment. I’ll help you even if we don’t work together.